Hi, I'm Paige.

I build every site by hand, in actual code: not a drag-and-drop builder, not a theme with your logo swapped in. That's really what “handbuilt” means here: it's built around your business specifically, so it looks like nobody else's, because it isn't anybody else's.

I was born and raised around Scranton, and I build handbuilt sites for small businesses and trades everywhere: car washes, florists, contractors, the kind of shops that make a town feel like a town. There's something I like about working with people I could run into at the grocery store, and building something that actually helps their business instead of just sitting online looking pretty.

By day, I'm a software engineer. I've built production systems at places like American Express and Sprout Social. Your site gets that same level of care, just aimed at selling your business instead of shipping a feature: fast, works on phones, and won't break the next time some plugin decides to update itself.